selftests/bpf: Enable cross platform testing for vmtest

Add support cross platform testing for vmtest. The variable $ARCH in the
current script is platform semantics, not kernel semantics. Rename it to
$PLATFORM so that we can easily use $ARCH in cross-compilation. And drop
`set -u` unbound variable check as we will use CROSS_COMPILE env
variable. For now, Using PLATFORM= and CROSS_COMPILE= options will
enable cross platform testing:

  PLATFORM=<platform> CROSS_COMPILE=<toolchain> vmtest.sh -- ./test_progs

Tested-by: Eduard Zingerman <eddyz87@gmail.com>
Signed-off-by: Pu Lehui <pulehui@huawei.com>
Link: https://lore.kernel.org/r/20240905081401.1894789-7-pulehui@huaweicloud.com


Signed-off-by: Alexei Starovoitov <ast@kernel.org>