Fix debug.ld for apps with long names and services

1. There is no longer limit on property names - remove
   the trimming the name of the property.
2. Make debug.ld work for processes with names ending with ":something"
   This is naming convention for services:
   https://developer.android.com/guide/components/services.html

Bug: http://b/35338922
Bug: http://b/33926793
Test: manual - set ld.debug.app property for the app
Test: from http://b/35338922 and see that it works
Test: for the service as well.
Change-Id: Ic7c6d4edce4a5a22f144496d5c0a3e458217c6e4